La Martha

La Martha was born in an apple orchard in Namiquipa, Chihuahua, transforming the juicy apple harvested in these lands into crunchy and nutritious chips, no additives but lots of nutrients. For the visual identity and narrative we gave life to La Martha, a strong, norteña woman who tells her story from cultivation, the harvest and cool sunrises; highlighting a playful, fun and affectionate personality, inviting the user to a conscious, natural and different consumption experience.

We worked on this project's story, tone, wordmark, and emblematic identity iconography that we used in photoshoots, packaging, social networks, and all the graphic identity as a symbol of its presence in every part of the chip process.